What is 10DLC? Why It’s Required and How to Get Registered
Understanding 10DLC: The Future of Business Texting
10DLC (10-Digit Long Code) is a messaging standard introduced by mobile carriers to regulate and enhance business text messaging in the U.S. Unlike short codes and toll-free numbers, 10DLC allows businesses to send SMS and MMS messages using standard 10-digit phone numbers while ensuring compliance with carrier regulations.
Why 10DLC is Required
Carriers implemented 10DLC to combat spam, improve deliverability, and enhance consumer trust. With businesses increasingly leveraging SMS marketing, unregulated messaging led to high volumes of spam and poor customer experiences. 10DLC registration ensures:
Improved Deliverability – Messages from registered 10DLC numbers have higher throughput and lower chances of being flagged as spam.
Regulatory Compliance – Helps businesses adhere to A2P (Application-to-Person) messaging guidelines.
Brand Trust & Security – Registered businesses appear more legitimate, reducing consumer complaints and carrier filtering.
How to Get Registered for 10DLC
Registering for 10DLC involves a straightforward process but requires compliance with carrier and industry regulations. Follow these steps:
1. Identify Your Use Case
Determine how you plan to use text messaging. 10DLC supports a variety of business purposes, including:
Marketing promotions
Customer service alerts
Appointment reminders
Two-factor authentication (2FA)
2. Choose a Messaging Provider
Work with an SMS platform or messaging aggregator that supports 10DLC registration. Platforms like Textblast.io simplify the process, ensuring compliance and efficient messaging.
3. Register Your Brand
Carriers require businesses to register their brand with The Campaign Registry (TCR) to verify their identity. You’ll need to provide:
Business name & industry
EIN (Employer Identification Number)
Website and contact details
4. Register Your Campaign
Each messaging use case (marketing, alerts, support) is classified as a “campaign.” Registering campaigns involves submitting:
Campaign description
Expected message volume
Sample messages
Opt-in/opt-out compliance details
5. Await Carrier Approval
After submission, carriers review your application. Approval typically takes a few days, and once verified, your 10DLC number is ready for use.
Key Benefits of 10DLC Registration
Higher Message Throughput – Faster and more reliable delivery than unregistered numbers.
Lower Carrier Filtering – Reduced risk of message blocking or spam classification.
Cost-Effective – More affordable than dedicated short codes with similar benefits.
Stay Compliant and Maximize SMS Marketing
To maintain compliance and efficiency:
Obtain explicit customer consent before messaging.
Provide clear opt-out options (e.g., “Reply STOP to unsubscribe”).
Follow carrier and industry best practices to avoid penalties.
Final Thoughts
10DLC is now the standard for business texting, ensuring better deliverability, compliance, and trust. By registering your brand and campaigns, you can unlock the full potential of SMS marketing while staying compliant. Platforms like Textblast.io make 10DLC registration easy, helping businesses send messages efficiently and legally.
Need help with 10DLC registration? Get started today with Textblast.io and streamline your business texting!