Case Study: How a Smoke Shop Chain Won Back 1,000+ Customers with a Single Text Campaign
Overview
A regional smoke shop chain faced a common challenge: re-engaging customers who hadn’t made a purchase in over 90 days. Instead of letting these customers slip away, the company turned to Textblast.io, a free mass texting platform with a pay-as-you-go model, to execute a simple yet effective SMS campaign. The results were astounding—over 1,000 customers returned within just five days, all thanks to a straightforward $5 discount offer.
The Challenge: Re-Engaging Lapsed Customers
Like many retailers, the smoke shop chain struggled with customer retention. While they had a loyal base, a significant portion of customers would go inactive after a few months. The challenge was to bring these customers back without spending a fortune on advertising or complex re-engagement strategies.
The Strategy: A Simple but Powerful SMS Campaign
Leveraging Textblast.io, the smoke shop crafted a concise yet compelling SMS message and sent it to nearly 70,000 “unengaged” customers—those who hadn’t made a purchase in 90 days or more. The message read:
"We miss you! Here’s a $5 coupon for your next visit. Just show this text at checkout. Offer valid for 5 days. See you soon!"
By keeping the offer simple and setting a short redemption window, the business created urgency and an easy path for customers to return.
The Results: 1,000+ Customers Back in 5 Days
The response was immediate. Within the first five days of launching the campaign:
Over 1,000 customers redeemed their $5 discount.
The store saw a significant uptick in foot traffic and repeat purchases.
Customers who redeemed the offer often spent well above the $5 discount, leading to increased revenue.
The cost of sending nearly 70,000 texts was minimal compared to the revenue generated from returning customers.
Why This Worked
Direct & Personal – SMS is a direct line to customers, cutting through the noise of email and social media.
Low Commitment, High Value – A $5 discount is a small incentive, but enough to drive action.
Urgency & Exclusivity – The 5-day redemption window created a sense of urgency.
Ease of Use – Customers didn’t need to print coupons or click links—just show their text.
Key Takeaways for Other Retailers
This case study proves that text marketing is a low-cost, high-impact strategy for re-engaging customers. Whether you run a smoke shop, dispensary, or any retail business, an SMS campaign with Textblast.io can help you quickly bring back lapsed customers and boost revenue.
Want to see how Textblast.io can work for your business? Try it today and start winning back your customers with just one text.