Call To Action; SMS Marketing Strategy that Drives Results
The main goals of SMS marketing messages are to boost customer engagement and drive sales. But how can you make sure your texts are effective at driving business growth? The answer is to include a call-to-action (CTA).
In this article, you’ll learn what CTAs are, what makes them compelling and effective, and how to craft your own. You’ll also get 25 compelling SMS call to action examples for inspiration. Read on to become a CTA expert and boost your SMS marketing strategy.
What is an SMS Call-to-Action?
An SMS call-to-action (CTA) is the text within a message that encourages customers to take a desired action, such as making a purchase, signing up for your program, or replying to your text.
CTAs essentially tell your audience the specific action you want them to take and exactly how they can take that action. For example, to get customers to buy something, use a “shop now” call to action and include a direct link to your website.
Customers can easily act quickly when all the steps are in a single, straightforward text message. Including a CTA and link within your text message eliminates the need for customers to navigate multiple platforms to interact with your business. CTAs make it easier for customers to take desired actions, which leads to increased sales and drives business growth.
Why Compelling CTAs Matter in SMS Marketing
Effective SMS CTAs drive business growth because they convince customers to take action. Without them, your message would fall flat. The best CTAs are clear, concise, and direct. However, the effectiveness of CTAs also depends on how intriguing and valuable the message content is.
Strong CTAs are key in SMS marketing because customers need a reason to take action. Call-to-action SMS messages should grab your customers’ attention and create a sense of urgency to encourage customers to act quickly.
25 SMS Call-to-Action Examples that Work
Here are 25 call-to-action SMS examples to grow customer engagement and boost conversions.
Shop Now This SMS call to action example is effective because it is simple and direct. It tells the customer exactly what to do and encourages them to shop. It also can be used in a wide variety of messages, encouraging contacts to shop a new collection, specific product, or holiday sale.
Ready to transform your closet? Shop now and get 15% off: [Link].
Add to Cart This CTA is great for ecommerce stores using SMS marketing. The CTA encourages customers to shop by adding items to their cart, guiding them a step closer to completing their purchase.
Our best-seller is going fast! Add to cart before it’s too late: [Link].
View the Collection This SMS call to action example sparks customer curiosity and compels customers to engage with your brand.
Ready to refresh your wardrobe for spring? Our spring dress collection is here. View the collection now: [Link].
View Your Sneak Peek This CTA catches customers’ attention by sharing exclusive information that’s just for them. This is a great CTA to use when you’re about to launch a new product line and want to build excitement.
Just for you, [Name]! View your sneak peek now: [Link].
…and many more.
Tips for Crafting Effective SMS Marketing CTAs on Your Own
Now that you know what effective CTAs look like, here are some tips to help you craft your own.
Use an active voice. The active voice provides clarity and evokes a more engaging tone. Use an active voice in CTAs to ensure customers understand your message.
Encourage urgency. Customers are more likely to act immediately when they feel that there is a time limit. Incorporate a sense of urgency in your CTAs to prompt customers to take immediate action.
Keep it short. Standard SMS messages have a 160-character limit. Ensure your SMS call to action is concise and to the point to stay within this character limit.
Include a direct link. Adding a direct link to your website after your CTA is crucial for increasing customer engagement. Customers are more likely to act when they have a simple and direct link.
Be creative. Keep your customers engaged with your CTA by making it unique. For example, you could say, “Show me the money” instead of “Refer a friend and make money.”
Keep it relevant. To ensure your CTAs are easy to follow, confirm that your CTA is relevant to the rest of your marketing text message. For example, don’t say “Shop Now” if you want customers to confirm an appointment.
Offer value. Incentives drive people to take action. Make sure your CTAs offer value to customers that motivates them to engage with your brand.
Drive SMS Marketing Growth with Textblast.io
Compelling SMS call-to-action messages are key for driving customer engagement and sales growth. Drive better SMS marketing results with effective CTAs and a platform that makes SMS marketing easy and affordable with Textblast.io.